I Wanna Meet the Man Behind the Curtain!

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I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 4:50 PM ( #1 )
Man, I forgot how frustrating this is...  Trying to get past the bloated labels and hyped claims on gainer shakes is like trying to compare mattresses between two competing retailers.

Ever try that, by the way?  It's effing impossible.  You can find the same Serta mattress in two hundred stores, and all two hundred will have different model names and labels, in spite of being 100% structurally identical.  It's enough to make you want to smash a mattress dealer in the face.

Well picking a gainer shake is enough to make me want to smash a GNC clerk in the face.

So the jig is up guys.  I'm talking to you gainer shake manufacturers out there.  I'm going to take all your products and throw all your B.S. claims and inflated nutrition labels right out the window and do what no one in your industry has the balls to do: I'm going to break your swill down to calories, macronutrient ratios, and cost per 100 grams.  It's called comparing apples to apples.  Objectivity.  And since you can't be bothered to lift a finger to demonstrate any, we'll do it FOR you.

Anyone have any favorites they want put under this microscope?  I'm building the spreadsheet starting tonight.  Gainer shakes only, please.


Awww... POOPY!   I was hoping to upload the actual spreadsheet, but Marc and Kris don't allow them as attachments.  Jeez.  What a couple of BUZZKILLS!

Ha ha ha... just kidding guys.  No, seriously Marc, that's not funny man -put down the dumbbell handle...

Anyhoo.  I'm going to post what I have so far as a tab-delimited text file.  If you know how to open that in Excel, you should get all the sorting and filtering capabilities.

I only evaluated 13 products so far (cuz hey, I have a real job too, ya know ), but I think I hit some of the most popular ones we discuss.  I will continue to add to this as people send me requests (time permitting).

Observations: The first thing I would recommend is that you not consider price the most important factor when choosing a gainer (if you're going to choose one at all).  One thing this exercise taught me is that you can find a deal on any of these products if you do a little reaserch online.  I'm even going to withold recommendations about what my favorite online supplement provider is because although they may beat store X's price on one item, they may be charging twice as much as Store X for something else.  It's just impossible to nail down a consistent performance with online retailers, so do a little comparison shopping before you plop down the plastic.  Average price per serving came out to $2.25 if you don't include Optimum Nutrition and Twinlab Super Gainer's Fuel Pro in the mix, which clocked in at $3.93 and $4.67 per serving (!) respectively.

That said, if quality calories (and a lot of them) are your priority, first sort the list by calories per 100g.  This value removes all the ambiguity of varied serving sizes and manufacturer shenanigans.  As of this update, the top four by calories/100g are (most to least):

CytoSport Monster Mass      420 cal
BSN TrueMass
               419 cal
Twinlab Mass Fuel Xtreme    415 cal
Gaspari Nutrition Real Mass 413 cal


Second, have a look at the macronutrient ratios.  All of these brands have a decent amount of calories (avg 25%) coming from fats, with Gaspari being the lowest at 17%.  The remaining carb and protein ratios are identical across all four (again, Gaspari seem to have tilted the balance toward carbs ever so slightly to make up for the reduced fat calories -you know what they say: six of one, half dozen of the other... I'm sure the extra simple sugar that will stimulate fat storage pushes their profile back up to a de facto 25% fat calorie total.)

Third, if simple sugars are a consideration, you'll want to steer clear of BSN and Gaspari -they each pack twice as much as CytoSport and Twinlab; however, in contrast to the overall average 610 calories in a single serving, it probably shouldn't register on your priority list.  In any case, it's still less than a third of what you'd find in a 12 oz can of cola, and these four are nowhere near as bad with the simple sugars as Ultimate Nutrition and Body Fortress.

Finally, go back to the labels and look at the way they list the protein blend.  You have to really dig to get past all the self-important, pseudo-scientific blatherskite they plaster all over it.  Most gainer protein blends start with the less exotic, less costly Whey protein concentrate, and include -in lesser amounts though no one will ever reveal the exact ratio, obviously)- Whey protein isolate, some form of caseinate (calcium or sodium), and/or albumin (egg white).  Only Optimum Nutrition seems to be heading off their protein blend with Whey isolates -something they do rather well, by the way- but you will pay handsomely for the quality.

Conclusion (So far): BSN TrueMass or CytoSport Monster Mass for sanest nutrient profile and overall value, ON Pro Complex Gainer if you want exceptional protein quality and money is no object.


[8/3 Update] Added MHP Up Your Mass.  Conclusion here.  No change to top 4 so far.
<message edited by veggeep on Monday, August 03, 2009 12:17 PM>
Attachment(s)Gainers.txt (1.67 KB) - downloaded 28 times
williemon

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 4:57 PM ( #2 )
I know a guy that uses EAS Myoplex. Make sure you include At Large products and ON products.  Please include some not so well known brands as well. I myself am interested in a gainer shake just to add some good calories with a good macro profile.
Soccerking3000

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 4:59 PM ( #3 )
truemass for sure i love that stuff
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 5:23 PM ( #4 )
No, King.  You're big enough, damnit.  No more gainer shakes for you.  I FORBID it!

(Note to self: buy some Truemass)

Soccerking3000

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 5:30 PM ( #5 )
its delicious though and when added to whole milk its 930 calories lol
Perrynaytor

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 5:43 PM ( #6 )
Truemass for the win.
feb 2010
220 12-14%
bp 315
bs 405
dl 515

BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 7:31 PM ( #7 )
williemon


I know a guy that uses EAS Myoplex. Make sure you include At Large products and ON products.  Please include some not so well known brands as well. I myself am interested in a gainer shake just to add some good calories with a good macro profile.


Myoplex isn't a gainer, Willie.  It looks like a standard post-workout complex (Where today I'm using straight whey protein with creatine and glutamine mixed in).  I'm only comparing the hardcore gainers -ones claiming north of 500 calories per serving.  From EAS, the only product that I can ferret out after ten minutes of wading through their horribly designed, crashy website is Mass Factor.  I'll keep looking tho.
Perrynaytor

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 7:37 PM ( #8 )
You know, I like cytogainer to be honest.
feb 2010
220 12-14%
bp 315
bs 405
dl 515

optimumhealth

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Re:I Wanna Meet the Man Behind the Curtain! - Monday, July 27, 2009 8:20 PM ( #9 )
Prolab's N-Large2



MoNey ShOt

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 2:26 AM ( #10 )
PVL-Muntant Mass
BSN-Real Mass 

Thanks for doing the dirty work
Pain is weakness leaving the body
williemon

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 4:48 AM ( #11 )
Might explain why the guy is not gaining any weight.
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 6:29 AM ( #12 )
Hey, this is interesting, $Shot.  PVL Mutant Mass claims 1050 calories per 260g serving.  That's 75% larger than the average 150g serving of their competitors, yet it has (almost) the same fat content as BSN TrueMass, and the same simple sugar and protein profile of everyone else with smaller servings.  So the secret to the 1050 calories?  Carbs.  They put twice as much carbs in it as anyone else.

This is really starting to get interesting.  I can't wait to post the results.
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 6:42 AM ( #13 )
Question:  I'm currently "on" GNC's Amplified Mass XXX.  Per 205 g svg (w/o added milk macros incl):  750 cal, 6g fat, 124g carb, 50g protein.  Only 20g sugar.  What are the extra 104g of carbs?  Stuff mixes pretty well and tastes pretty good.  Think it was on the spendy side.  If it's good stuff I'll horde it when a buy one get one 1/2 off deal comes along.  Is it good or crap, Veg?  Thanks!
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:13 AM ( #14 )
Well right off the bat, they're asking you to chug nearly 1/3 more than the average to get what is basically double the carbs.  Same thing PVL is pulling.  Padding the carbs to increase the calories.

You raise a good question about the carb profile, and I uncovered something of an answer while trying to dissect Optimum Nutrition's ingredients label.  As you know, food labeling laws in the US require manufacturers to list ingredients by weight, in descending order.  The numero uno ingredient in ON Pro Complex Gainer is Maltodextrin.  So I Wiki maltodextrin and find out that it is a hydrolyzed polysaccharide (carb), produced from starch (most commonly corn, but also wheat).  It can be moderately sweet on it's own, or flavorless.  Hence, it allows you to crank up the complex starchy carb profile of a supplement without adding a lot of simple sugar.  The "Sugars" listed under the carbohydrate part of a food label should be taken as exactly that: sugar (usually fructose or sucrose, but most likely HFCS).
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:22 AM ( #15 )
Yep, you're right!:  Number one ingredient is maltodextrin.  Is that bad?  Gaining weight as an ecto is mostly about carbs, right?  Complex (starch) is better than simple (sugar), right?  I know good natural food is best, but that's out the window if we're discussing gainers.
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:26 AM ( #16 )
Let's have a closer look at that GNC product:

Ingredients:  Maltodextrin, Creatine Matrix Blend, Lecithin, Acesulfame Potassium, Sucralose, Salt, Medium Chain Triglycerides, Natural and Artificial Flavor, Micronized Amino Acids (Glutamine (Micronized L-Glutamine), Arginine (Micronized L-Arginine), Leucine (Micronized L-Leucine), Protein Blend (Whey Protein Concentrate, Calcium Caseinate, Soy Protein Isolate), Cocoa (Processed with Alkali), Tri-MG™ Infusion - Betaine (as Betaine Anhydrous), HMB (as Calcium HMB)

Storage Instructions:  Significant product settling may occur.

Warning:  Contains Milk and Soybeans (Lecithin)
You know, if these goons are following the labeling guidelines, it's odd that the second ingredient on the list is a proprietary "creatine matrix", fourth and fifth are artificial sweeteners, and sixth is salt   The micronutrient block lists 3g of creatine, which is a standard monohydrate maintenance dose, so why it belongs in the number 2 spot is beyond me.

To be honest, I don't like their protein blend.  Again, if they're following the standard labeling rules (and there's no reason to believe they are at this point), they're using the less exotic Whey Protein Concentrate instead of Isolates.  GNC always were pretty shameless too about cutting their protein blends with soy.

With all those artificial sweeteners, inflated carb numbers, and lukewarm protein quality, it's not looking too good for Pro Perf Amp Mass, dude
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:29 AM ( #17 )
A lot of complex carbs are not necessarily bad in a gainer -what matters is the ratios.  GNC Pro Perf Amp Mass XXX is 7/66/27 (fat/carb/protein calorie percentages).  Frankly, if they were swinging a more impressive protein blend than whey concentrate & soy, and if they gave back some of those carb percentage points to healthy fats, it would be a lot better.
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:35 AM ( #18 )
I won't buy any more of the GNC then.  I'll await what you find is the best.  For me, cost is a big deal.  Can you give us a "best on a budget" choice?  Thanks!
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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:36 AM ( #19 )
You know, here's another thought (not to bash on GNC or anything, but...) -GNC is a retail establishment.  You're not likely to find the kinds of discounts on brand names like BSN, CytoSport, or EAS in their stores that you can find on the net.  Consequently, they carry all the sexy brand names at near MSRP, while they market their own products in such a fashion as to make you think you're getting a great bargain.  But when you put the actual street price (online) of the brand names up against GNC's so-called "discounts", GNC falls apart pretty darned fast.

You'd almost HAVE to use their Gold Card program (to which I subscribed for many years) to level the playing field, and even then, they have to justify a lot of the sub-par ingredients they use.
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:38 AM ( #20 )
Regarding GNC, agreed.  Seems pretty overpriced but I always use the 20% off card and look for the buy one get one 1/2 off deals.  Figure then I'm only getting mildly screwed.  What are your favorite online sites?
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:39 AM ( #21 )
I was hoping to affect a "best on a budget" assessment, but the abundance and variance of online deals makes that an elusive target at best.  You almost have to put all these products and seller's orders through the wringer all the way to checkout to find out what the price per serving is after shipping
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 7:41 AM ( #22 )
Veg,
    We're practically IMing here!  I'm off to yoga class soon, so signing off!  Later!  ;)
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 2:28 PM ( #23 )
veggeep


You know, here's another thought (not to bash on GNC or anything, but...) -GNC is a retail establishment.  You're not likely to find the kinds of discounts on brand names like BSN, CytoSport, or EAS in their stores that you can find on the net.  Consequently, they carry all the sexy brand names at near MSRP, while they market their own products in such a fashion as to make you think you're getting a great bargain.  But when you put the actual street price (online) of the brand names up against GNC's so-called "discounts", GNC falls apart pretty darned fast.

You'd almost HAVE to use their Gold Card program (to which I subscribed for many years) to level the playing field, and even then, they have to justify a lot of the sub-par ingredients they use.


In GNC's defense, I have to admit they have the nicest scoop I've come across:  stiff and long.  Like a dream!
<message edited by JMBS on Tuesday, July 28, 2009 2:45 PM>
PumaKrieg

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 3:06 PM ( #24 )
looking forward to your final assessment of all the brands
hillbillyfred

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 3:12 PM ( #25 )
twin lab super gainer what about this crap... P.S.  it taste's terrible no body this ****
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 4:12 PM ( #26 )
 
hillbillyfred


twin lab super gainer what about this crap... P.S.  it taste's terrible no body this ****


HBF,
   Lmfao thinking of you and your twin lab super gainer.  That gutter sludge must be somethin' wicked, as much as you complain about it!  You got a guy to not be able to stop laughing about it, so there's that at least!  ;)  And to think you were sittin' there waitin' for it to show up in the mail.  And then the big letdown.  I'm sorry, I shouldn't laugh, but I can't help it. 
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 5:23 PM ( #27 )
Also, does anyone actually consume a whole serving of gainer at one sitting?  I think I would explode!  Is that just a manufacturer's ploy to be able to say their product has a crapload of nutrients, not telling you that you need to be that Japanese freak who always wins the Nathan's Famous hot dog all you can eat contest every year, in order to get it down?
BJDPhoto

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 5:42 PM ( #28 )
JMBS


Also, does anyone actually consume a whole serving of gainer at one sitting?  I think I would explode!  Is that just a manufacturer's ploy to be able to say their product has a crapload of nutrients, not telling you that you need to be that Japanese freak who always wins the Nathan's Famous hot dog all you can eat contest every year, in order to get it down?


Ding!  We have a winner

Everything I've looked at so far is hitting the same 600-700 calorie range.  I think the manufacturers wised up and realized no one believed their B.S.  Crying out loud, I can make a 2,000 calorie shake out of celery if I wanted to.  Of course, you'd have to drink a friggin' BATHTUB full of it, but hey, a serving is whatever I call it, right?
JMBS

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Re:I Wanna Meet the Man Behind the Curtain! - Tuesday, July 28, 2009 5:48 PM ( #29 )
I know what would happen for me soon after a 2000 calorie celery shake, and it ain't pretty, let me tell you!  ;)
King Bill Raaaymond

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Re:I Wanna Meet the Man Behind the Curtain! - Wednesday, July 29, 2009 6:39 AM ( #30 )
I don't take it, but a buddy of mine does: Body Fortress Super Mass Gainer.  He gets it at Wal-mart.  Here's the website:

http://www.bodyfortress...oductDetail.aspx?PPID=17
"But a true champion, face to face with his darkest hour, will do whatever it takes to rise above. A man fights, and fights, and then fights some more. Because surrender is death, and death is for pussies."
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