Ado answered a big part of it...the body's responses to training are specific.
I have become intrested in powerlifting mainly because i utilize most of the big lifts in my bodybuilding routine such as deadlift, squat, bench press, military press. What I don't understand is that if powerlifters are lifting heavy weights, why doesn't size just come with using these heavy weights?
Strength is a particular
neural (nervous system) response...in which the body gets better at recruiting muscle fibers for max force production.
Why is the powerlifting about strength over size?
The correlation between strength and muscle size is really very weak. More and larger muscle fibers does mean more fibers to recruit but it does not mean your nervous system is better at recruiting them.
Powerlifters are really focused on developing maximal strength and power and so they don't necessarily care to eat the way a bodybuilder would.
Bodybuilding is a very specialized sport. We are physique athletes. We specialize in developing optimal muscularity with minimal fat.
The principal for getting bigger is to lift heavy. Can anyone explain
Not true actually. That is for getting stronger. The principal for getting a bigger
EGO is to lift heavy. To build larger muscles you have to check the ego at the door. You need to drop the amount of weight you use and put more mental focus into better lifting.
However, cycling through strength training to raise your weights and work the muscle fibers optimally is certainly worth while!!!
Anyway..look at this post for other information related to set/rep ranges and other parts of optimal muscle development...
http://www.discussbodybuilding.com/For_Gaining_Mass/m_111173/tm.htm This probably busted a myth for you..the old "Heavy weights equal big muscles" myth.